Case Study: Direct Table refreshes Sizzling Bacon packaging to win back retail listings with The Finishing Post

Direct Table helps secure supermarket listings with The Finishing Post

Direct Table, a food and drink company, engaged The Finishing Post for packaging design services. Their challenge was to modernize the dated packaging for their Sizzling Bacon brand. The goal was to create a bolder look to help the product stand out on store shelves and to strategically win back business with a major retailer.

The Finishing Post designed a new look with typography that reflects bacon sizzling on a hot grill, using bright yellow lettering against bold label colors. This modern redesign was well-liked by the client. The new packaging successfully helped ensure product listings with the desired supermarket and is now being rolled out across their entire range of bacon and gammon products.

Direct Table