Case Study: Brakes boosts customer feedback engagement with The Finishing Post’s Customer Live launch campaign

Brakes launches Customer Live campaign with The Finishing Post, rolling it out across customer comms

Brakes, a leading UK wholesale foodservice supplier, needed to promote the launch of their new 'Customer Live' feedback platform and encourage customer participation. They engaged the creative agency The Finishing Post to develop a promotional advertising campaign and digital solutions for this launch.

The Finishing Post created the "Real Time. Real Change." campaign concept, utilizing instant message graphics and emojis to visually communicate the platform's immediacy. The solution, which included animation, advertising, and digital assets, was rolled out across customer communications. The Finishing Post delivered a campaign that is ongoing and is supported by internal communications for Brakes' colleagues.

Brakes