Case Study: Bradgate Bakery achieves Tesco shelf success with The Finishing Post's bold food-to-go packaging design

Bradgate Bakery gets Tesco-ready packaging concepts with The Finishing Post in 26 years of design experience

The Finishing Post was engaged by Bradgate Bakery, a leading supplier to Tesco, to create original concepts for a new range of premium global fusion 'food to go' products. The challenge was to design innovative packaging that would help sell the idea of the new range to the major retailer.

The solution from The Finishing Post was a range of bold packaging designed to disrupt the category, featuring an explosion of color to illustrate the burst of flavors. They developed initial sketches into digital and physical mock-ups for presentation. The result was a successful pitch to Tesco; the design was progressed by the bakery into final execution under the MGK branding, and the products were subsequently launched on Tesco's shelves.

Bradgate Bakery