Case Study: Boehringer Ingelheim raises Equine Cushing’s awareness with The Finishing Post

Boehringer Ingelheim boosts Equine Cushing’s awareness with The Finishing Post in a 30-year creative partnership

The Finishing Post worked with Boehringer Ingelheim, a leading research-driven pharmaceutical company, on a challenge to raise awareness of Equine Cushing’s disease among horse owners and veterinary professionals. The vendor was tasked with creating a promotional campaign to educate this audience on the signs and risks of the condition.

The solution from The Finishing Post involved developing a distinctive campaign identity applied across digital and print materials, including an online flipbook, social media assets, and digital forms. This provided valuable educational resources that improved awareness and understanding of the disease, supporting more informed conversations around its diagnosis and treatment.

Boehringer Ingelheim