Case Study: Barsham Brewery achieves a stronger Norfolk-inspired brand identity with The Finishing Post

Barsham Brewery launches refreshed branding with The Finishing Post and gets an exceptional response

Barsham Brewery, a brewery based in North Norfolk with a strong farming heritage, briefed The Finishing Post to refresh its branding and packaging. The challenge was to better reflect the brewery's Norfolk provenance and create a stronger brand identity that would stand out.

The Finishing Post developed a new branding solution that included color-coding each beer variety for easier shelf recognition and creating unique illustrations tied to each product's story. They also crafted the new strapline 'Norfolk Born & Brewed'. The refreshed range was successfully launched to the brewery's trade customers and rolled out across packaging, pump clips, and point of sale, receiving an exceptional response.

Barsham Brewery