Case Study: Barsham Brewery refreshes its branding and packaging with The Finishing Post

Barsham Brewery launches refreshed beer branding with The Finishing Post after 26 years of agency experience

Barsham Brewery, a brewery with a strong farming heritage based in North Norfolk, required a refresh of its branding and packaging to better reflect its local provenance. They engaged the vendor, The Finishing Post, for design services to update their point of sale materials and create a stronger brand identity.

The Finishing Post developed a solution that included color-coding each beer variety for easier shelf recognition and creating unique illustrations that tell each variety's story connected to the farm. They also strengthened the overall Barsham Brewery branding with a new strapline. The redesigned range was launched to an exceptional response from customers and was successfully rolled out across pump clips, website, and point of sale materials.

Barsham Brewery