Case Study: Bakkavor achieves Tesco rollout with packaging design by The Finishing Post

Bakkavor rolls out Simply Add packaging with The Finishing Post

Bakkavor, a food production company, was looking to pitch a new range of meal solutions to the supermarket Tesco. Their challenge was to create compelling branding and packaging design for this new range. They engaged the vendor, The Finishing Post, for its packaging design and branding services.

The Finishing Post developed a full concept presentation for the Simply Add range, which included packaging design, visualizations, and point-of-sale materials. The solution was successfully sold into Tesco, which then took the designs for further development before a full in-store rollout. The work by The Finishing Post directly enabled their client's product to be launched at a major retailer.

Bakkavor