Case Study: Bakkavor launches limited edition Valentine’s eclairs packaging with The Finishing Post

Bakkavor launches Valentine’s Eclairs in time for Valentine’s Day with The Finishing Post

Bakkavor, a large food manufacturer, required packaging design for a limited edition Valentine's Day product line for its brand, The Delicious Dessert Company. The challenge was to create a themed pack for its 'Love You Straw Berry Much Eclairs' that would resonate with consumers for the holiday. They engaged the vendor, The Finishing Post, to provide this packaging design service.

The Finishing Post developed a solution by working within their existing design framework for the brand, creating packaging with a Valentine's feel and using colors that reflected the strawberry and cream eclair flavors. They also adapted product photography to generate new imagery for web and social media. As a result, the new limited edition eclairs were successfully launched and made available in stores and online in time for Valentine's Day.

Bakkavor