Case Study: Bakkavor launches standout dessert packaging with The Finishing Post

Bakkavor launches The Delicious Dessert Company in Tesco, Sainsbury's and Morrisons with The Finishing Post

The Finishing Post was engaged by Bakkavor, an international food manufacturer, to create branding and packaging for a new range of pastries under its The Delicious Dessert Company brand. The challenge was to launch these loaded eclairs, which combine British flavours with a modern twist, into the competitive retail market.

The solution from The Finishing Post involved developing modern and fun branding with strong on-pack standout. The design featured a black and white theme with a ribbon detail for a giftable feel, offset by bold, coloured stripes to differentiate each flavour. As a result, the range launched successfully in major supermarkets including Tesco, Sainsbury's, and Morrisons. The client reported that the desserts were performing well in stores and delivered great sales results.

Bakkavor