Case Study: Bakkavor launches new dessert packaging with The Finishing Post

Bakkavor launches new dessert packaging with The Finishing Post and brings products to stores and online

Bakkavor, a food manufacturer, required new product packaging design and supporting marketing assets for its luxury dessert line, The Delicious Dessert Company. The challenge was to develop packaging for new Pot’o’licious and Cheesecakes products that reflected their exciting new flavours while maintaining the established core brand design. Vendor The Finishing Post was engaged to provide packaging design, food photography, and website content services.

The solution implemented by The Finishing Post involved creating the new flavour-specific packaging, followed by project managing and art directing new food photography, including pack visuals and creative shots. They also supplied website content to support the launch. The results were successful, with the new products launching and becoming available both in stores and through online grocery retailers.

Bakkavor