Case Study: Bakkavor launches limited edition Halloween cheesecake packaging with The Finishing Post

Bakkavor launches limited edition Halloween packaging in time for Halloween with The Finishing Post

The Finishing Post was engaged by Bakkavor to create packaging for a limited-edition Halloween product under its The Delicious Dessert Company brand. The challenge was to design spooky, thematic packaging for the new Cookies & Scream Cheesecakes that would be suitable for both retail and online grocery sales in time for the Halloween season.

Working within its existing packaging design framework for the brand, The Finishing Post developed a pack with a spooky feel using Halloween-themed colors. The agency also adapted existing product photography to generate new imagery for web and social media use. The new products successfully launched into retailers and online grocery platforms in time for Halloween.

Bakkavor