Case Study: Bakkavor achieves premium fresh soup packaging for Waitrose with The Finishing Post

Bakkavor launches fresh soup packaging with The Finishing Post and sells nationwide in Waitrose stores

The Finishing Post was engaged by Bakkavor to create packaging design and branding for a new line of fresh soups to be launched in Waitrose. The challenge was to develop a design that conveyed both a fresh and premium look to appeal to the Waitrose customer base.

The solution implemented by The Finishing Post was a simple, typographic style using a black background with contrasting colors for each flavor, which included a clear area to showcase the product. This approach successfully met the brief, resulting in the soups being listed and sold in Waitrose stores nationwide.

Bakkavor