Case Study: Bakkavor launches Finishing Touches into Waitrose with The Finishing Post branding and packaging design

Bakkavor launches Finishing Touches into 204 Waitrose branches with The Finishing Post

The Finishing Post was engaged by Bakkavor, a client that supplies prepared salad products to grocery retailers. Their challenge was to create a new branded offering for a range of salad toppings to be launched in Waitrose stores.

The Finishing Post developed fun and fresh branding with a healthy eating feel, starting from the chosen name "Finishing Touches." They rolled out the packaging design onto both sachet salad dressings and salad topping pots, utilizing strong color coding for on-shelf presence. The solution successfully launched the range into 204 branches of Waitrose.

Bakkavor