Case Study: Bakkavor launches The Italian Takeout pizzas in Waitrose with branding and packaging design by The Finishing Post

Bakkavor launches 4 range extensions with The Finishing Post

Bakkavor, an international food manufacturing company, was challenged with creating the branding and packaging design for a new 'Italian' takeaway style pizza brand to be sold in Waitrose stores. They engaged the creative agency The Finishing Post to develop this new product line.

The Finishing Post created contemporary branding with a fun, quirky illustration style that depicted familiar Italian landmarks and a pizza delivery person to reflect the takeaway nature of the product. Each product was color-coded across the range, and the vendor worked closely with printers to ensure art consistency across different packaging substrates. The solution was successfully launched into Waitrose stores under a meal deal offering, and a successful phase two rollout included four range extensions across pizza and fries.

Bakkavor