Case Study: Bakkavor achieves standout Tabasco pizza packaging with The Finishing Post

Bakkavor launches 3 Tabasco pizza packs with The Finishing Post

The Finishing Post was engaged by Bakkavor, a food production client, which faced the challenge of creating dynamic branded packaging for its new range of Tabasco chilled pizzas. This was the first time Tabasco had expanded its brand beyond the hot sauce category, requiring packaging design that would effectively launch these products.

The solution implemented by The Finishing Post was the creation of bright and lively graphics for the three pizza variants: Sizzling Pepperoni, Spicy Meatball, and Smokin’ BBQ. The designs were crafted to highlight the unique Tabasco flavor while reinforcing the strong brand identity. The successful result was a product line sold nationwide in Tesco stores.

Bakkavor