Case Study: Agrii refreshes Master Leys packaging with The Finishing Post

Agrii launches Master Leys packaging across 25+ years of design expertise with The Finishing Post

The Finishing Post was engaged by Agrii, a leading provider of agronomy services, to create new packaging design for its Master Leys range of grass seed mixtures. The challenge was to develop a design that was bright and eye-catching while adhering to the existing Master Leys branding and Agrii's strict brand guidelines.

Working within these guidelines, The Finishing Post created a packaging design featuring a healthy grass crop and a blue sky that incorporated the Agrii brand color, leading down to a bold logo footer. They also produced complementary exhibition banners to promote the brand. The solution was successfully implemented, with the final bag artwork now in circulation and being distributed to Agrii's grass seed customers nationwide.

Agrii