Case Study: Out & About Live achieves a unified, revenue-driving outdoor platform with Fingo

Out & About Live transforms its platform in 2 months with Fingo

The customer, Out & About Live (oal), a leading brand in the outdoor leisure sector, faced the challenge of a fragmented digital platform that hindered user exploration and engagement with its content and revenue-generating features. Their objective was to unify the website to support diverse revenue streams, enhance user experience, and strengthen search visibility. Vendor Fingo was engaged to address this challenge.

Fingo implemented a new Drupal-based platform following a two-month discovery phase. The solution included a redesigned information architecture, bespoke UX improvements, and integrations to streamline navigation and better surface commercial content. The results transformed oal's audience connection, allowing visitors to effortlessly navigate and engage while providing internal teams with a more efficient, unified platform. The vendor Fingo successfully positioned the new website as a definitive tool for growth from day one, supporting both engagement and revenue generation.

Out & About Live (oal)