Case Study: Corney and Barrow achieves higher ROAS and average order value with Fingo Marketing

Corney and Barrow boosts ROAS to 6:1 with Fingo

Corney and Barrow, a leading UK wine retailer, faced the challenge of protecting its market position when the pandemic shifted wine purchases online. Their goal was to maintain leadership, maximize return on ad spend (ROAS), and attract high-value customers. They partnered with Fingo to develop a digital strategy.

Fingo implemented a tailored Performance Max e-commerce campaign using audience segmentation and dayparting to optimize ad spend. Their data-driven approach refined targeting in real time. This strategy delivered a 6:1 return on ad spend, an 86% increase in average order value, and generated 20% of online revenue, safeguarding the brand's leading position.

Corney and Barrow