Case Study: Brukett achieves aligned strategy execution with Fingertip

Brukett - Customer Case Study

Brukett, a Finnish company with a portfolio of sustainable drink brands, faced a challenge in implementing a new strategy after being formed from four different companies. With team members spread across two production sites, they lacked a solution to manage and track the progress of key initiatives and maintain alignment, despite being familiar with the Objectives and Key Results method.

The vendor, Fingertip, implemented a fully digital and real-time Objectives and Key Results framework. This solution provided an overview of the entire strategy, allowing the team to transparently follow progress and align their actions with strategic goals. The impact was more efficient and focused strategy work; Fingertip helped prevent siloed work, maintained strategic transparency, and ensured the team remained connected to their long-term objectives.

Brukett

Mikko Ali-Melkkilä

Managing Director