Case Study: a major consumer food brand reduces promotion fraud with FingerprintJS Pro

How a top 100 global brand solved promotion fraud

A top 100 global brand in the food manufacturing sector faced the challenge of reducing promotion fraud at its live event booths. The company needed a way to ensure visitors received only one free promotional item each without creating a cumbersome login process that would discourage participation and lower conversion rates. They turned to FingerprintJS and its Pro visitor identification service for a solution.

FingerprintJS implemented its passive authentication system, which used browser fingerprinting to identify visitors without requiring a username or password. This solution successfully stopped visitors from redeeming multiple offers and significantly improved conversion rates by making the process quick and easy. The client found FingerprintJS Pro's API easy to integrate and was able to pilot the technology for free, which discouraged promotion abuse and increased the number of legitimate offers redeemed.