Case Study: Pelage Med Spa Achieves Stronger Local SEO and More Bookings with Fingerprint Marketing

Pelage Med Spa boosts local SEO rankings with Fingerprint Marketing’s 30+ page rebuild

Fingerprint Marketing was engaged by Pelage Med Spa to address a significant SEO challenge. The med spa's website suffered from content bottlenecking, with over 30 services crammed onto just two pages, severely limiting its search potential. A more critical issue was the loss of over 2,000 Google reviews, which had been siphoned off to a third-party scheduling platform, Mindbody, devastating their local SEO and online trustworthiness.

The solution implemented by Fingerprint Marketing involved a complete website restructuring, creating individual optimized landing pages for each service. They also launched targeted paid ad campaigns on YouTube and Facebook and executed a local SEO strategy to reclaim and optimize directory listings while building valuable backlinks. As a result, Pelage's organic traffic increased significantly with many service pages ranking in the top 3 for local keywords. Conversion rates improved, and paid campaigns led to increased bookings, demonstrating the measurable success of the strategy executed by Fingerprint Marketing.

Pelage Med Spa