Case Study: RAK achieves faster campaign delivery with Fingent's custom CMS solution

RAK speeds campaign delivery with Fingent’s custom CMS

The customer, RAK, is a leading insurance institution facing competitive pressures. Their existing content management system used outdated technology, causing inefficiencies and delays in launching marketing campaigns. This inability to quickly create and manage content hindered their sales and marketing targets. To address this, they partnered with the vendor Fingent.

Fingent implemented a custom-built, secure WordPress CMS platform for the client. The solution featured role-based access and user-based customization, empowering the marketing team to publish content and run campaigns independently without relying on technical staff. This resulted in faster campaign delivery, streamlined content management with multilingual and SEO capabilities, and ultimately enhanced customer reach and better marketing outcomes for RAK.

RAK