Case Study: HNTB secures 400M+ impressions with Fineman PR media relations

HNTB secures 400 million impressions with Fineman PR

The customer HNTB, an infrastructure firm, faced the challenge of gaining significant media recognition for its role in designing Levi's Stadium, the host of Super Bowl 50, while operating within the NFL's strict messaging guidelines. The vendor Fineman PR was engaged to implement a strategic media relations plan to overcome this challenge.

Fineman PR executed a campaign that shifted the focus from the sporting event itself to the stadium's unique architectural and sustainability features, showcasing HNTB's expertise. This solution successfully secured extensive national media coverage prior to the game. The efforts by Fineman PR resulted in over 400 million impressions, including 246 online/print articles and 13 broadcast segments in top-tier outlets such as the Associated Press, The New York Times, and ESPN.

HNTB