Case Study: City of Emeryville transforms its reputation with Fineman PR

City of Emeryville secures nationwide coverage with Fineman PR

The City of Emeryville faced the challenge of overcoming its negative reputation as a "dying steel town," which hindered its ability to thrive and compete with other cities for residents and business. To address this, the city engaged Fineman PR for a comprehensive reputation management service.

Fineman PR implemented a two-tiered program based on research from focus groups and surveys, which included targeted B2B and B2C awareness campaigns. The solution successfully transformed the city's image into that of an attractive and progressive place to live and do business, generating nationwide media coverage in outlets like the New York Times and USA Today. Fineman PR also secured strategic publicity and successfully engaged a major national developer on a key environmental issue.

City of Emeryville