Case Study: Indianapolis Racquet Club achieves digital storefront stability with Fineline Printing Group

Indianapolis Racquet Club creates digital storefronts with Fineline Printing Group to boost revenue drivers

Fineline Printing Group performed an annual stewardship meeting with their customer, Indianapolis Racquet Club, which revealed a significant challenge. The club was facing intense competition from rivals who were offering low-priced, easy-to-use micro-sites for online ordering to school sports teams, putting Indianapolis Racquet Club at a competitive disadvantage.

Fineline Printing Group proposed a solution using their existing digital storefront service for online ordering. They designed and set up these storefronts to house promotional items and apparel. This solution effectively removed the competitive stumbling blocks, created long-term stability for the club, and helped increase revenue drivers by providing a new marketing channel and a strategic competitive advantage.

Indianapolis Racquet Club