Case Study: a healthcare system streamlines marketing asset management with Fineline’s Finelink

Healthcare Systems manages 5,000 marketing assets with Fineline Printing Group

Healthcare Systems, a healthcare provider with over 20 statewide affiliates, faced the challenge of manually managing its widespread, high-volume printing and digital assets. Their antiquated system, which relied on internal servers and communication via calls and emails, was inefficient and could not scale with their growth. They needed a web-based, 24/7 accessible solution that would not burden their IT department. Fineline Printing was engaged to help consolidate, organize, and share these assets.

Fineline Printing implemented its Finelink solution, a customized, cloud-based digital asset management system. This centralized storefront housed approximately 5,000 marketing assets and provided controlled user access. The solution allowed users to change and repurpose graphics within brand standards, which led to substantial savings on outside design costs and reduced staff requirements. Overall ad agency expenses were also lowered, and the system enabled much more timely access to files and printed materials, saving invaluable time for the hospitals and patients.