Case Study: Byrider achieves nationwide rebrand rollout on time with Fineline Printing Group

Byrider delivers nationwide rebrand to 165 locations with Fineline Printing Group

Byrider, a leading used car and finance company, faced the challenge of updating all marketing materials and signage across its 165 nationwide locations as part of a major rebranding effort. They needed a solution that could deliver new materials to all stores simultaneously to coincide with a media launch, requiring competitive pricing and dependable, damage-free shipping. They turned to their long-term partner, Fineline Printing Group, for a solution.

Fineline Printing Group updated and printed all new materials, then developed custom-assembled kits to safely transport everything. They researched and coordinated with an ideal freight carrier to ensure all 330 boxes arrived at every location in 48 states on the exact same day. The outcome was a complete success, with Byrider meeting its deadline for all 165 locations. Fineline provided an audit of the on-time delivery rates and pricing, and the proven system is now used repeatedly for the client's seasonal programs.

Byrider