Case Study: etectRx achieves successful FDA clearance launch with Findsome & Winmore

etectRx earns 24 media hits with Findsome & Winmore

etectRx, a company that developed the ID-Cap™ System to track medication adherence, was preparing for a major FDA marketing clearance announcement for its flagship product. They faced the challenge of managing this historic milestone and turned to their longtime marketing partner, Findsome & Winmore, for support with public relations and strategic communications.

Findsome & Winmore implemented a strategic, multi-pronged PR approach. When a competitor made an unexpected announcement just days before the scheduled event, the agency quickly pivoted its strategy. This agile response resulted in 24 media placements, leading to an estimated 1.12 thousand social shares, 575 thousand impressions, and an online readership of over 2 million.

etectRx