Case Study: DXL Big & Tall boosts AOV and engagement with FindMine

Thematic And Dynamic Landing Pages With Findmine

DXL Big & Tall, a retailer focused on serving the big + tall shopper, wanted to move beyond being known mainly for shirts and help customers easily find complete outfits for every occasion. To solve this challenge, DXL worked with FindMine to bring more styling and outfitting inspiration into its digital experience, including product pages and curated landing pages.

With FindMine, DXL expanded curated outfit recommendations across all product pages and launched four themed landing pages for seasonal and occasion-based campaigns, including wedding and summer outfitting pages. The impact included a 2.5% increase in AOV on mobile, a 4.2% increase in AOV on desktop, and a 5% lift in accessory sell-through, while the themed landing pages delivered an 8% conversion rate and a 65% interaction rate.

DXL Big & Tall

Ujjwal Dhoot

Chief Marketing Officer