Case Study: The Shopping Channel increases AOV and revenue with FindMine Shop the Look

The Shopping Channel increases AOV 2% with FindMine

The Shopping Channel (TSC), a leading Canadian multi-channel retailer, sought to increase cross-category exposure and guide shoppers through its large catalog. Their challenge was to make high-quality, inspirational product recommendations at scale without compromising on curation. They partnered with FindMine to utilize its Shop the Look automation.

FindMine implemented a solution that automatically pulled product information directly from TSC's API to create complete looks. During an 8-week A/B test, this approach drove a 2% increase in average order value and a 3% increase in revenue across the tested categories. The solution served over 24 million outfits, successfully exposing shoppers to more of the catalog and providing significant value for TSC.

The Shopping Channel