Case Study: BCBG achieves a 2.5% increase in units sold and 3.3% higher AOV with FindMine

BCBG - Customer Case Study

BCBG, a premier fashion brand for dynamic women, sought to enhance their online shopping experience by showing customers how to wear their products in complete outfits. Their challenge was that manually creating these looks was time-consuming, failed to cover all product pages, and made it difficult to keep up with items that went out of stock. This limitation restricted their potential revenue growth. FindMine was engaged to address this with its automated Complete the Look solution.

By implementing FindMine's automation engine, BCBG was able to display three complete, in-stock outfits on product pages instead of a single manually-programmed one. This solution drove significant results, including a 2.5% increase in units sold and a 3.3% rise in average order value across the entire site. FindMine delivered over 10 million outfits during the pilot, achieving a 54x return on investment and drastically reducing manual work for the merchandising team.

BCBG

Joanna Lazaro

Site Merchandising Manager