Case Study: adidas boosts conversion and AOV with FINDMINE

Adidas - Customer Case Study

adidas sought to increase average order value by showing customers complete outfits but faced the challenge of manually creating them, a slow 27-step process that took 20 minutes per outfit. This bottleneck meant fewer than 10% of products were featured in outfits, limiting potential revenue. They implemented the FINDMINE automated Complete the Look solution to overcome this.

Using FINDMINE's engine, adidas automated the outfit creation process without sacrificing quality, as confirmed by an A/B test. This resulted in a 95% decrease in merchandiser time spent and a 960% increase in the number of items in outfits. The solution has served over 700M outfits to date, significantly improving key metrics like conversion and average order value.

adidas

Bryan Klavitter

Sr. Director Consumer Experience