Case Study: NorthShore Inline Marathon grows youth engagement and event reach with Finden Marketing

NorthShore Inline Marathon grows social following 660% with Finden Marketing

The NorthShore Inline Marathon, North America's largest inline marathon, faced a dwindling participant base and an aging consumer demographic. To counter this decline and attract a younger audience, they enlisted Finden Marketing for a complete marketing overhaul, which included services like branding, website redesign, and advertising.

Finden Marketing consolidated the event's websites and executed a new marketing strategy that included a Google Ads grant and targeted social media content. The results were significant, attracting over 50% new skaters and growing their social media following by over 660%. The vendor also secured up to $120,000 in yearly grant money and captured over 5,000 event photos, successfully revitalizing the marathon's brand and participation.

NorthShore Inline Marathon