Case Study: Hibbing Public Utility modernizes its brand and website with Finden Marketing

Hibbing Public Utility boosts customer engagement with Finden Marketing

Hibbing Public Utility (HPU) faced the challenge of outdated branding and a website that no longer represented its commitment to customers. To address this, HPU partnered with vendor Finden Marketing for a comprehensive rebranding and website design project.

Finden Marketing developed a modern logo, a new blue and green color palette, and a user-friendly website optimized for mobile and search engines. The result was a highly successful rebrand that increased customer engagement and satisfaction. The use of unique historical imagery helped create an emotional connection with the community, allowing Finden Marketing to help differentiate HPU as a reliable and innovative public utility.

Hibbing Public Utility