Case Study: Waalaxy turns seasonality into growth with Fincome

Waalaxy turns seasonality into a growth lever

The customer, Waalaxy, a B2B software company specializing in automated prospecting, faced the challenge of highly variable churn rates due to product seasonality. This operational complexity, combined with the need to scale its PLG model and manage international expansion, created blurred KPIs and made strategic decision-making difficult. To address this, Waalaxy partnered with the vendor Fincome.

Fincome provided a solution that acted as a management backbone, offering a unified view of key metrics. The platform enabled Waalaxy to proactively manage seasonality by detecting early signs of user disengagement and launching targeted re-engagement campaigns. It also optimized their PLG model through granular usage analysis and improved segmentation. The results included a reduction in seasonal churn, reactivation rates of up to 50% during targeted campaigns, an 18% increase in paying accounts purchasing multiple licenses, and an improved LTV/CAC ratio.

Waalaxy

Gaël Pons

Lead Operations