Case Study: Crisp scales revenue and reduces churn with Fincome

From flying blind to instrument flight

The customer, Crisp, a bootstrapped SaaS company, faced challenges in analyzing its revenue and churn due to rigid, hard-to-use tools that were not suited to its unique PLG model and international billing. They needed a simple, flexible solution to gain detailed visibility without overhauling their infrastructure or dedicating internal development resources.

The vendor, Fincome, provided a solution that was implemented in under an hour via a CSV file, requiring no API connection. This gave Crisp immediate, actionable insights into KPIs like MRR and churn, enabling them to identify and fix technical renewal failures. The results included saving lost MRR and achieving a 20% increase in both signups and activation rates after optimizing their homepage and onboarding, all without a dedicated finance team.

Crisp

Baptiste Jamin

Co-founder and CEO