Case Study: Spencer Savings Bank achieves enhanced customer experience through targeted onboarding campaigns with Finastra’s Fusion Analytics

Spencer Savings Bank enhances customer experience with the targeted campaign capabilities of Finastra’s Fusion Analytics

Spencer Savings Bank, a 100‑year‑old mutual community bank with roughly US $4 billion in assets and 27 financial centers across New Jersey, sought to enhance customer experience and revamp its consumer onboarding with more personalized, targeted campaigns. To do this it partnered with Finastra and deployed Finastra’s Fusion Analytics to gain better demographic segmentation and customer profiling.

Using Finastra’s Fusion Analytics, Spencer Savings Bank aggregated customer relationships, behaviors and lifestyle attributes and made those insights actionable across the organization to run targeted onboarding campaigns with promotional offers. The solution enabled more effective, personalized onboarding and stronger customer engagement; Spencer Savings Bank also highlighted Finastra’s responsive account management and expects the partnership to continue growing.

Spencer Savings Bank

Inna Kuts

Senior Market Research Analyst