Case Study: Larky scales data-driven, location-based mobile push notifications for financial institutions with Finastra

Delivering personalized services in the digital age

Larky, a provider of mobile engagement tools, built nudge® to help financial institutions deliver personalized, location‑aware push notifications and restore one‑to‑one customer engagement in the mobile banking era. Facing rapid uptake of mobile banking and reluctance from some banks to add another vendor, Larky partnered with Finastra to make nudge® available through Fusion Digital Banking so more institutions could deploy targeted messaging quickly.

Using Finastra’s Fusion Digital Banking and the FusionFabric.cloud developer platform, Larky integrated nudge® as an easy add‑on that customers can activate in minutes (with a one‑hour training). The Finastra–Larky solution drove measurable impact: a 6% click‑through rate, an average 13 minutes spent on landing pages after clicks, and campaigns up to five times more effective than traditional advertising—boosting engagement, reducing marketing spend, and increasing cross‑sell opportunities.

Larky

Gregg Hammerman

Chief Executive Officer