Case Study: Farmers Bank of Willards increases digital banking adoption from 25% to 45% with Finastra's Fusion Digital Banking

Delighting customers with digital banking

Farmers Bank of Willards, a community bank founded in 1925 with about $400 million in assets, needed to modernize its online and mobile services and eliminate a slow in-branch enrollment process that could take up to two days. To meet rising customer expectations for convenient, end-to-end digital banking, the bank partnered with Finastra and selected Fusion Digital Banking (along with Fusion Phoenix, Fusion LaserPro, Fusion DepositPro and ProSign Online) to upgrade its digital capabilities.

Finastra implemented Fusion Digital Banking, integrated ProSign Online with its lending solutions, and supported customization, staff training and go-to-market execution. As a result, self-enrollment dropped from up to two days to under two minutes (a 99% improvement), digital interactions rose from 25% to 45% of total engagement over 18 months, there was a 20 percentage-point increase in customers using online or mobile banking, and loan document processing and administrative burden were noticeably reduced.

Farmers Bank of Willards

Heather Marine

Assistant Vice President of Retail Operations