Case Study: Clearview Federal Credit Union achieves enhanced personalized member experiences with Finastra's Fusion Analytics

Clearview Federal Credit Union leverages Finastra’s Fusion Analytics to enhance personalized member experiences

Clearview Federal Credit Union, a $1.8B credit union serving more than 119,000 members from 20 locations, needed a single, aggregated view of member relationships and behaviors to deliver more personalized experiences and more effective promotional targeting. To address this challenge they adopted Finastra’s Fusion Analytics.

Finastra implemented Fusion Analytics to consolidate product, demographic and historical data into easy-to-understand reports accessible across the organization, enabling Clearview to identify trends, segment members, and compile targeted audiences for campaigns. The solution—backed by responsive Finastra support—helped Clearview improve personalization and campaign targeting across its membership while sustaining a higher level of member service.

Clearview Federal Credit Union

Connie Martino

Director of Business Intelligence