Case Study: US News achieves integrated ad billing and cuts billing time from 2–3 weeks to 2–3 days with FinancialForce Billing

US News - Customer Case Study

US News, the Washington, D.C.–based publisher with over 11 million readers, struggled as digital ad sales outpaced its legacy billing system—multiple data-entry points, poor ad-server integration, and slow reconciliation hindered operations. To modernize billing and close the loop between CRM and ad serving, US News implemented FinancialForce’s Billing solution for media.

FinancialForce integrated Salesforce CRM, ad servers like DoubleClick, and billing into a single process, creating one data entry point and end-to-end visibility. As a result, the billing cycle shrank from 2–3 weeks to 2–3 days, the entire department could focus on higher-value work, total online/print integration was achieved, and US News now trusts its reported numbers.

US News

Yingjie Shu

Vice President Information Technology