Case Study: Freedom Property Group achieves scalable automation and faster billing with FinancialForce

Freedom Property - Customer Case Study

Freedom Property, an Australian real estate startup, needed a scalable accounting and process automation solution that would connect its sales team and franchisees as the business grew. They selected FinancialForce Accounting on the Salesforce1 platform to replace ad-hoc spreadsheets and MYOB, aiming to standardize workflows and link sales, contracts and billing in a single system.

FinancialForce implemented an integrated solution with Salesforce CRM that automates deal-to-billing processes and gives franchisees and sales instant access to financial data. As a result, FinancialForce reduced a five-hour sales follow-up and commission invoicing cycle to 25 minutes and automated 45-minute commission calculations, eliminated paper archives, streamlined audits, and enabled a smaller team to operate more efficiently while providing real-time visibility for franchisees.

Freedom Property Group

Randall Curry

Founder and CEO