Case Study: Column Five Media achieves centralized project visibility and billable time tracking with FinancialForce PSA

Column Five Media - Customer Case Study

Column Five Media, an award‑winning visual communication agency, faced disconnected processes, no standard way to collect or analyze project data, and $50k in unbilled time from projects started without Business Development visibility. To centralize work and visualize project, people, and financial data, they implemented FinancialForce PSA (with Skuid on the Salesforce platform) as a single cloud system of record.

FinancialForce PSA delivered an integrated service-management solution with enforced project-based time entry, workflow rules, Chatter notifications, rollup fields and automated alerts, giving staff and management visibility into hours, workloads and costs. As a result, Column Five Media can now track billable time, calculate project margins for the first time, manage FOC hours and workloads, reduce unbilled work (previously $50k) and make better data-driven decisions.

Column Five Media

Kaede Holland

Director of CRM