Case Study: Avid Technology achieves real-time project visibility and increased profitability with FinancialForce PSA

Avid Technology - Customer Case Study

Avid Technology, Inc., a large audio/video technology company, struggled with NetSuite OpenAir’s inefficiencies—poor resource and billing management, heavy customization, low adoption, and limited visibility into project finances and reporting. To address these challenges, Avid implemented FinancialForce using FinancialForce PSA to unify sales, services, and finance on a single platform.

FinancialForce delivered a PSA solution integrated with Salesforce that provided real-time project visibility, streamlined timecards/expenses/billing, and deeper reporting. As a result, Avid improved customer engagement, increased billable utilization and profitability, reduced contractor spend, and gave finance the control and analysis needed to manage revenue and make faster decisions.

Avid Technology

Tony Callini

SVP Finance