Case Study: ABC Selfstore achieves greater efficiency and sales growth with FinancialForce

ABC Selfstore - Customer Case Study

ABC Selfstore, a London-based self-storage provider, was struggling with scattered manual systems across multiple sites, making it hard to track HR records, time and attendance, customer issues, and sales opportunities. With FinancialForce Accounting and FinancialForce HCM on the Salesforce platform, the company lacked a central view of employee data, absence management, and pipeline visibility.

FinancialForce implemented a unified cloud ERP solution that automated HR and sales processes, centralized records, and linked team management with customer service. The results included saving at least 1.5 days per month on holiday management and another 1.5 days per month at payroll, plus an 18% uplift in closed sales in the first year.

ABC Selfstore

David Milton

Managing Director