Case Study: YES Prep Public Schools boosts website engagement and visibility with Finalsite

YES Prep Public Schools - Customer Case Study

YES Prep Public Schools, a charter school network serving more than 14,000 students across 19 schools, needed a more intuitive CMS and a website that was both easy to maintain and fully accessible. In addition, in Houston’s highly competitive education market, YES Prep wanted to strengthen its brand, improve search visibility, and drive more inquiries from prospective families. Finalsite’s Composer CMS and marketing services were selected to help meet those goals.

Finalsite implemented new websites for all 19 schools, added accessibility support through Composer and AudioEye, and provided SEO, PPC, and social media marketing support. The results included a 22% increase in website users, a 2.76% increase in average session duration, a 298% increase in users from Finalsite ads, and more than 26,000 Finalsite-managed ad views, showing stronger engagement and easier discovery of YES Prep Public Schools online.

YES Prep Public Schools

Angela Rodriguez

Director of Communications and Marketing