Case Study: William Penn Charter School achieves an award-winning, high-impact capital campaign microsite with Finalsite

William Penn Charter School Award-Winning Capital Campaign Microsite

William Penn Charter School faced the challenge of launching "How Far?," a $75M capital campaign that needed to re-educate the community about the school’s 328‑year history, clarify its strategic vision, inspire donors, and provide a focused space for news and donations. The school required a distinctive, user-friendly digital presence that could present rich content, progress tracking, and donor storytelling while standing out in a competitive web design landscape.

The solution was an award‑winning microsite built on Finalsite’s Composer, featuring an updatable campaign infographic, interactive timeline, repurposed donor stories via Finalsite Posts, video testimonials, and coordinated print and social promotion using the #howfar hashtag. The site earned Vega Digital Award recognition, heightened engagement, clarified Penn Charter’s messaging, supported fundraising efforts, and set a high standard for school campaign microsites.

William Penn Charter School

Sharon Sexton

Director of Marketing Communications