Case Study: Wilbraham & Monson Academy achieves increased prospective-family capture before campus visits with Finalsite website redesign

Wilbraham & Monson Academy - Customer Case Study

Wilbraham & Monson Academy (WMA) engaged in a website redesign to better capture prospective families before they visited campus. Led by Director of Communications Deanna Roux, the school faced the challenge of modernizing navigation and homepage content to surface the most sought-after information, balancing lead‑generation needs (short vs. detailed inquiry forms and SIS integration), and keeping detailed community communications secure behind portals.

WMA launched a responsive, story‑driven site centered on a strategic homepage featuring a "Distinctively WMA" menu and interactive panels, reorganized content paths, a short top‑level inquiry form for inbound nurturing, and segmented portals for current families and students. The redesign delivered a polished, more findable experience, generated 14 inquiries in 11 days from the new form, and set the school up for ongoing analytics‑based improvements and deeper SIS integration.

Wilbraham & Monson Academy

Deanna Roux

Director of Communications