Case Study: Westtown School achieves an award-winning website and doubled page views with Finalsite

Westtown School - Customer Case Study

Westtown School, a Quaker Pre-K–12 coeducational day and boarding school in West Chester, PA, needed to unify its print and web brand, modernize its responsive site, and better showcase programs in a crowded independent-school marketplace — all with a small communications team and a tight timeline. The school also wanted content that was concise, mobile-friendly, and tailored to how users actually read and engage with site pages.

Working with Finalsite, Westtown created coordinated nameplates and templates, used research and focus groups to reshape content, and delegated content ownership across departments to meet a fast, summer-focused launch. The redesigned site doubled page views, earned the Web Marketing Association’s Outstanding Website Award and a Gold Hermes Creative Award, and generated strong community and admissions interest thanks to clearer navigation, curated homepage real estate, and a refreshed social and news presence.

Westtown School

Lynette Assarsson

Associate Director of Communication