Case Study: The Woods Academy achieves higher inquiries and brand awareness with Finalsite

The Woods Academy - Customer Case Study

The Woods Academy needed to strengthen its school marketing and keep enrollment momentum going, while reaching more prospective families through a coordinated digital and traditional outreach strategy. Finalsite supported the school with digital marketing services and its Advantage strategic marketing and support team to help expand brand awareness and improve results.

With Finalsite’s help, The Woods Academy built a 360-degree marketing approach that combined online campaigns, local media exposure, and parent ambassadors. The results included a 7% increase in inquiries, a 60% rise in Google search inquiries, a 10% increase in applications, and a 29% increase in recommendations from education consultants. The school also saw website traffic increase by 11%, Facebook reach by 13%, and Instagram reach by 78%.

The Woods Academy

Caitlin Mcnamara Chalke

Director of Advancement